Christie Butcher is a high-end Glasgow based family butcher that has been serving customers, industry and the food markets for over 60 years. They have 2 stores and like all high street businesses were feeling the pinch from large local supermarkets. Kahu was approached by Alex Christie to devise a digital strategy and ecommerce solution to allow customers to order Glasgow’s finest produce from the comfort of their home.
CAse Study:
Christie Butcher
Website Features: Wordpress, SEO, Digital Strategy, Lead Capture, Total Care Package, Chatbot
The Brief
Christie Butcher is a Glasgow based butcher with 2 stores. They approached us to establish their digital presence and create an online shop in time for the Christmas rush.
The Challenges
We needed to create their digital strategy, establish a credible online presence and test eCommerce solutions all in time for the busiest time of the year. On top of that, they have a fabulously diverse client base – understanding the requirements of the different demographics in different areas was critical to creating a seamless online experience for their customer base.
On the eCommerce side, Christies’s had a number of requirements. They needed:
- a way to allocate delivery slots based on the desired delivery time and location.
- a “click & collect” option
- a way to monitor inventory levels (specifically turkeys) between 2 different shops and online orders.
The Solution
Solution Description
Solution Description
The Outcome
In the first week of December, on time and on budget, we launched their new website and Online Festive shop, viral competitions, Facebook campaigns and automated nurture funnels. Within 2 weeks we had built his (previously non-existent) marketing list to a large number of clients.
A number of automated marketing funnels drove many orders to the shop (both online and to the physical shop) having a significant impact on ROI. The look and feel of the site change dynamically throughout the year to match the season, weather conditions, current trends and ongoing promotions.
What The Customer Said
"We just couldn't be happier with the website and results we've seen. It has played a critical role in our new delivery service and our customers love it."
